The Glenn Group and the Heart of the Arts in Las Vegas
Every once in awhile something comes along in our profession that just speaks to you. For The Glenn Group, The Smith Center for the Performing Arts represented something that was more than just a high profile opportunity. We knew in our hearts how big of a deal this was for our community. We knew what it could mean for the citizens of Las Vegas, and that bottom line, it was a game changer for our city.
I've been receiving emails from this company for quite awhile now and finally I had to respond. Not because I wanted to be a snarky brat, but because I am honestly hoping for a reply to help me get to the bottom of this mystery. I also included some advice, but again not really sure how it will be received. Anyway take a look and let me know in the comments what your thoughts are on the matter. The complete email string follows...
Great Advertising & The Failure to Deliver
Sometimes you hear about how great an ad was, but then how disappointed someone was with the product. It becomes even more glaring when social media and word of mouth comes into play and gets you a lot of attention quickly. Bottom line make sure that how you're selling something is representative of what you are really selling. What made me think of this, well check this out and tell me what you think. 5,000,000 views and growing. Were you expecting something a little bit more like an attack and a little more exciting?
I love hot sauce on just about everything, and I think the folks at America's Test Kitchen pretty much know there, errrrr stuff, so I'm thinking this ranking of hot sauces is spot on. Doesn't hurt that Huy Fong Sriracha was at the top of the list. A few people in the office really love the Cholula and not the Tapatio. Interested? Check out the article here. It's all in there
Brand Strategy Sci-Fi = Sexy
Wouldn't this just make our lives as brand strategists interesting. Thanks to the folks at PSFK for sharing this today. Make sure to check out the trailer. I think I want to see it!