I’ve been meaning to write something about this for a couple of months, so while it may seem as if it’s a little past it’s expiration date, I think it’s still relevant. A few months ago Yahoo CEO Melissa Mayer delivered a mandate to employees: no more working from home.
The above advice from journalist Clive Thompson is pretty spot on. Not just for journalists, but for ad people too. See the rest here at Lifehacker.
First rule when it comes to brainstorming with the pros is that it's not called "brainstorming." It's "spitballing." And if you're going to do it, you might as well learn from the best, like, say, George Lucas, Steven Spielberg and Lawrence Kasdan.
Make Them Sweat
I’ve been a dedicated gym goer for years. Typically, I lift 2-3 times a week and in that time I’ve spent countless hours observing the unique relationship that personal trainers have with their clients.
Slate tech writer Farhad Manjoo had a very interesting piece that should be read by anyone who has ever advertisied on Facebook - or even looked at an ad on Facebook. His main point - and something that many of us working on digital advertising have learned - is that in online advertising, and especially with Facebook ads, clicks don't matter.