Here's an article I wrote recently for the November 2012 issue of the Las Vegas Chamber's Business Voice. The title is a little misleading, because I essentially admit that trying to stay on the "cutting edge" in marketing these days is futile, but nevertheless I discuss how I (we) give it the old college try. How do you keep up?
I was lucky enough to be asked to be an advertising/marketing coach at Startup Weekend Las Vegas last Saturday and Sunday, which was fittingly at Switch’s new InNEVation Center. So I happily pulled my favorite Star Wars shirt out of the closet and it was on.
This short piece on Agency Post by Julia Carcamo, Vice President of Brand Marketing for Isle of Capri Casinos, Inc., says so much. If more clients and agencies would put themselves on the other side of the table, seeing goals from multiple perspectives, there would be a lot better work out there and a lot less frustration. At the end of the day (and at the very beginning) ...
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