Our lines are blurry. Not from lack of sleep or overindulgence—although we can’t promise that’s not happening at any given time—but from choice. Sure, everyone has roles, but everyone also has ideas. That's why we literally, physically mix our departments together. Yep, the math nerds sit right next to the theater geeks in our little cafeteria. So you never know what we're cooking up. We may get crazy and flesh out a campaign that was sparked by someone in our Accounting Department, or Media might get an idea from PR, or a client might call, text or tweet one of our Creatives directly. Oh my, God! What? That’s right. Blurry lines. Deal with it. If you can’t, if it’s just too much, we’ve also provided descriptions of what we offer in a nice, neat categorical format.
It all starts with our Account Service team. We know your challenges, your goals and your business. In fact, we know it inside-out ... uh ... round and round ... and ... uh ... up ... side ... down. We're actually more like Account Experts or Account Strategists. We leave the Service part in there on purpose, though, because like your mom, we’ll send you a birthday card. Like your best friend, we’ll listen to you. Like your partner, we’ll get you excited but also tell you when you’re wrong. Like a butler on Red Bull, we’re responsive. Like a neurotic Type A with OCD, we’ll watch your budgets and timelines. Like someone who is really proactive, we’re proactive. Like you, we care a lot about your business, because when you succeed we succeed. We’re likable.
STRATEGY AND INNOVATION
Creative strategies and strategic executions make for good marketing communications. And good marketing communications make our clients cash money. And cash money makes the world go ‘round—well, that plus love, gravity and fat bottomed girls (according to Queen). So, strategy is extremely important to us as an agency. In fact, it’s probably what we do best. That’s because our Strategy and Innovation Department is part brain, part heart and part hands—constantly thinking, passionately pushing life and energy throughout our work and touching everything we do as an agency. We have specialists in Brand Strategy, with the ability to guide companies through our proprietary discovery process called DNA Brandbuilding®, examine and build brand architecture, provide account planning and marketing plan support; we provide Social Strategy through Social Marketing plans and consulting; and we provide comprehensive Digital Strategy through information architecture, wire-framing, SEO and analytics analysis (say that 10 times).
Neutral. It’s the coolest gear to be in if you want to haul ass toward success these days. That’s why we’re media neutral. We don’t favor any particular type of medium except the ones that will bring our clients success. If that happens to be all online, that’s what we place. If it’s a sprinkling of online, a touch of environmental, a splash of TV and a hint of print, that’s what we place. It just depends on what makes the most strategic sense. Our media department has decades of big-time experience, represents multiple generations, works tirelessly to stay in the k(now) when it comes to the newest, most innovative media trends and uses an extensive library of research and information to do that, including Arbitron, Nielsen, Mediamark Research, Scarborough, Demographic and Lifestyle Reports, SRDS, Personicx Consumer Segmentation, CORE Media Systems, Smartplus, Strata, SQAD and more. Neutral, man.
You ever noticed that shops with “creative” in their name are the least creative? That’s why we don’t even call our creative department the “creative department.” We call it Twice-Baked Potato Town. Actually, we don’t do that. That would be super confusing and make us really hungry at work. We just call it the creative department. But we’re pissed about it. We don’t like labels. What we do like is getting our hands dirty and creating smart, beautiful, emotional storytelling executions online, offline, in motion, in place, outdoors, outside that notorious box, out of left field and right on point and right on strategy.
CMS, SEO, SEM, BRB, LOL, WTF? If it’s online and you can abbreviate it, we can elaborate on it. Our Web/Digital team develops everything from big, beautiful, complex, transaction-based websites, complete with powerful Content Management Systems (CMS), Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to Facebook apps, blogs, social networks, mobile sites, promotionally driven mini-sites, eblasts, Flash and video banners and more. YBYSA!
Stunts, street teams, social networking, blogs, special events, media and community relations, crisis communications and media training. Whether you need to create buzz, make the buzz go way or turn bad buzz into good buzz, we’ve handled all facets of PR in a strategic, proactive way for over 20 years. And even if we hadn’t, we’d spin it like we had.
You've got to move it, move it. Video content is definitely king, whether you're talking online, environmental or broadcast. And our Motion Design team is experienced in versatilely creating a variety of 3D and 2D animations and motion graphics, both in a pure graphic form and integrated into live action. Just like everything else we do, we're not driven by a style, we're driven by strategy and apply the style that best communicates our message. That's where a really talented Motion Designers come in handy. And having that team mindmeld with the rest of our creative department pushes ideas and execution to a new level in an even more efficient way.