Every once in awhile something comes along in our profession that just speaks to you. For The Glenn Group, The Smith Center for the Performing Arts represented something that was more than just a high profile opportunity. We knew in our hearts how big of a deal this was for our community. We knew what it could mean for the citizens of Las Vegas, and that bottom line, it was a game changer for our city.

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I've been receiving emails from this company for quite awhile now and finally I had to respond. Not because I wanted to be a snarky brat, but because I am honestly hoping for a reply to help me get to the bottom of this mystery. I also included some advice, but again not really sure how it will be received. Anyway take a look and let me know in the comments what your thoughts are on the matter. The complete email string follows...

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Wouldn't this just make our lives as brand strategists interesting. Thanks to the folks at PSFK for sharing this today. Make sure to check out the trailer. I think I want to see it!

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So in my day-to-day perusing of trade news, I am always on the lookout for articles that talk about a company doing a major “rebranding” or a brand overhaul or a total brand strategy do-over if you will. Why am I looking for these? Mostly (and somewhat pathetically) because I’m a total brand strategy nerd, but more because it’s a great way to test your own brand strategy chops, i.e. what would I do.

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