Paper Has A Great Future
I came across this ad for Le Trefle (done by Leo Burnett Paris) awhile ago and loved it! It gave me a good chuckle and I thought it was simple, yet clever. I just came across the ad again today, and for the second time, I had the same response. It's not too often anymore that I come across a commercial that I really genuinely like, but this one if one of my recent favorites.
Business Voice Article - “An Ad Exec’s Guide To Staying On The Cutting Edge”
Here's an article I wrote recently for the November 2012 issue of the Las Vegas Chamber's Business Voice. The title is a little misleading, because I essentially admit that trying to stay on the "cutting edge" in marketing these days is futile, but nevertheless I discuss how I (we) give it the old college try. How do you keep up?
Ad Legends, Part 1
Legends in the ad world are for the most part just that: only legends in the ad world. If I mention Bill Bernbach or Leo Burnett or John Hegarty or one of a number of names that have graced agency doors and raked in One Show awards, I’d be met with a blank stare by just about anyone who hasn’t logged a few hours in an ad agency. But in our business, these names are akin to mentioning Larry Bird or Magic Johnson or Pete Maravich to a basketball fan. They evoke a sense of awe. This is a series about those legends. People who have influenced why I wanted to get into this business and how I work every single day. Plus, I want to give people a chance to explore the work and ideas of the men and women who laid the groundwork for the modern advertising industry.
First up: Howard Gossage.
The Glenn Group and the Heart of the Arts in Las Vegas
Every once in awhile something comes along in our profession that just speaks to you. For The Glenn Group, The Smith Center for the Performing Arts represented something that was more than just a high profile opportunity. We knew in our hearts how big of a deal this was for our community. We knew what it could mean for the citizens of Las Vegas, and that bottom line, it was a game changer for our city.
F for Effort
Recently, I finished reading War and Peace. Yes, the phone book thick 19th century novel by Count Leo Tolstoy. Finally.
It took a while.
A long, long, long while. Lots of starts and stops. Rereading complex passages over and over and over again to account for my wandering mind. I was so close to putting it down on so many occasions. But I can definitely say that once I flipped the last page, read the final words and put it down with a final thud onto the nightstand, that I had had no greater satisfaction as a reader. Not because it was a brilliant novel (which it is) but because of the effort I had put into making it through such a difficult book.
I’ve definitely never gotten the same kind of satisfied feeling after breezing through a Carl Hiaasen comic thriller or any one of the B-grade novels or popular non-fiction I read for pleasure.